Advertising copy brochures and booklets – it informative and at the same time short texts written in simple language and includes a call to action and a few tricks hidden influence on the subconscious, which aim inducement to purchase any goods or services.

Texts for brochures, leaflets and booklets should attract the attention of potential customers instantly and act on them hypnotically, because the study of the content of advertising printed products, people spend an average of 3 to 10 seconds! Therefore, the writing of such texts requires not only a copywriter great skill and knowledge of the fundamentals of advertising and marketing, but also the painstaking study of all the features of the advertised product or service.

Copywriter, creating texts for leaflets, must have a clear idea of ​​what a promotional text and from which he is the main parts. Note, however, that most of the time should be given to the header as a principal means of attracting the attention of the target audience to text leaflets USP (unique selling proposition). Title should be a short, bright and memorable. Ideally, it should immediately respond to a potential buyer on three main questions: “What?”, “For whom?” And “What is my benefit?”.

A striking example in this case can serve as a headline: “Hurry on sale women’s sheepskin with discounts up to 50%!”. Subject header – selling sheepskin. This is the answer to the question: “What?”. From the title and once it becomes clear that women’s coats. The benefit of this quotation is more than obvious, because coats are expensive and purchase them at a discount of 20%, 30% or 50% – a significant savings!

So when I saw this title, any girl immediately with great interest will begin selling text read leaflets containing an eloquent story about the advantages of making a purchase in this store (USP) and a variety of techniques to conceal the struggle with objections (inevitably arise from the buyer in the decision making process of the purchase). If this text is an experienced copywriter, the natural result of his reading becomes an increase in sales of the advertised goods and services.

Texts for brochures and pamphlets written by the same rules as the texts of leaflets, with the only difference being that in this case should take into account a larger amount of information refers to the separation of the entire text into several blocks, united by a common theme, and one style. Information must be accurate and “tasty” filed a potential buyer. Meet all these requirements and to create high-quality text for your leaflets, booklets and brochures can best writers of our copywriting studio «« Textler ».

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